Friday 18 January 2008

TALKING PANTS

Shortly before Christmas, I blogged this picture of David Beckham showing off (among other things) his new Georgio Armani underpants that seemed to win general approval from even the harshest critics among my readers: viz Gill and her friend, The Duchess.

Evidently, this readership was not alone: following the launch of this campaign, the London store, Selfridges, reported a 30% rise in sales of Armani briefs - though whether purchasers achieved the same level of 'rise' as Mr Beckham is not reported!

Armani will doubtless be hoping for a new boost from the latest picture of Becks in his dacks...


And the football-model (who clearly knows which side his buns are buttered) is playing a particularly smart game by acknowledging that he has probably as many gay admirers as female ones, recently telling a BBC Radio 2 interviewer:

I'm very honored to have the tag of gay icon. Maybe it's things like [the fact] I like to look after myself, I like to look smart and presentable most of the time.

I always liked to look good, even when I was a little kid. I was given the option when I was a page boy once of either wearing a suit or wearing knickerbockers and long socks and ballet shoes - and I chose the ballet shoes and knickerbockers. It was a little bit strange at the time and my dad gave me a bit of stick - but I was happy.

Oh, David, darling, pleeeeease!

Meanwhile, here's an alternative approach to underwear advertising from McAlson, makers of 'The World's Most Comfortable Boxer Shorts'...

8 comments:

SharonM said...

Thanks for the return to your knicker blogs, Brian.
I much prefer the first Armani ad of David - the second one is altogether to dark. And the McAlson ad is very clever.

Anonymous said...

I'm a bit surprised at how skinny his legs seem to be for a football player... I somehow imagined him to have sturdier pins than that! But what do I know?

Brian Sibley said...

LisaH - Preference noted!

ANON - Being 'Anonymous' you at least know more than the rest of us - like who YOU are! ;-)

Suzanne said...

I didn't mean to be anonymous! Honestly... It's just that with the new system of leaving comments, my name must have got lost on the way! Sorry folks!

Brian Sibley said...

Damn! I thought I'd got a new reader! Welcome back, Suzanne!! :-)

Anonymous said...

Oh I like the alternative advert. I'm very picky about which pair of nuts is staring me in the face when I open my favorite mag

Boll Weavil said...

It didn't take long for your blog to revert to its favourite subject Mr B ! I'll be expecting a caption competition with a similar photo soon...

Anonymous said...

Could this be what footballers mean by 'high tackle', or am I thinking of rugby?