Thursday, 23 April 2009

PRODUCT PLACEMENT

A couple of years ago, I posted some ingeniously eye-catching advertisements that made the most of where they were located.

Here are some more...

Click on images to enlarge










14 comments:

LisaH said...

Where do you find all these adverts/oddities?

Suzanne said...

So, where are they? There's nothing coming up at my end!

Brian Sibley said...

LISAH - Here and there... These were passed on by Irascian.

SUZANNE - Eh?

Bentos said...

It would be nice to think that these were all produced in good faith but the reality is probably more like this: http://scampblog.blogspot.com/2009/02/three-bugbears-of-ambient.html

'Too many Ambient ads are scams. They're not done for a real Client. They're whacked into place by the creative team, snap, then removed. There are plenty of award-winning Ambient pieces whose media lifespan was less than 2 minutes.'

I can pretty much guarantee that the Old Timer poster never existed outside of Photoshop.

Brian Sibley said...

BENTOS - Well, you (and Scamp whose site you linked to) may be right in some of these examples, but if you follow this link, you'll see workman applying the decal heads for the Mondo Pasta ads to one of the boats. Unless, of course, those too are faked...

Brian Sibley said...

The website for Berli-based advertising agency Scholz & Friends features their award winning ads for Jobsintown (such as the bank-teller inside the cash dispenser) and there are larger versions of lots of other examples here.

Brian Sibley said...

I keep on trying to ferret out the facts on these ads that Bentos cast doubts upon...

With reference to the Bic lawn-shaving razor: according to The Daily Telegraph:

"Bic ... doesn't have the money to compete with Gillette and Wilkinson Sword ... and has switched instead to a mainly PR-driven strategy. In a rare break with that, it was persuaded by its agencies to do this one-off ambient poster.

What happens A farmer's field in Great Baddow, near Chelmsford, shows a 20-foot replica of Bic's Comfort Twin razor resting against a white billboard, specially erected for the purpose. A strip of newly shaved grass runs from the road to the billboard. That's it."

LisaH said...

Tut, tut - is Bentos casting nastursiums at the authenticity of your ads!

Brian Sibley said...

By the way... The baggage carrousel roulette wheel is in Venice airport.

Bentos said...

Which, to be honest, I wouldn't be so chuffed about were I picking up my luggage there, suggesting as it does that it's a gamble whether you'll get your bags or not.

Brian Sibley said...

How true!! :-)

David Weeks said...

I like the ads but something is radically wrong with the word verification system, for comments ~ I have 'cross' a recognisable word; now that can't be right!

David Weeks said...

I like the ads but something is radically wrong with the word verification system, for comments ~ I have 'cross' a recognisable word; now that can't be right!

Brian Sibley said...

Not only that, DAVID, but it came through TWICE!