You spend a lot of time and money to make sure you get your branding absolutely right and, in the process, come up with a lexicon of 'buy-words': Captivating... Kinky... Cheeky... Shamelessly... Disgracefully... Outrageously...
Then all you need is a brand name to beguile and entice the customer...
So you call your product...
...FILTHY??
Still, at half-price, they're clearly not just for the Filthy Rich but are, relatively speaking, dirt cheap!
