Well, it could be that this is just a drinker's version of the way in which perfumes have always been been described: interestingly, usually in terms of things you eat and therefore taste as well as smell.
I came across some 'ripe' descriptions recently that I thought you might enjoy...
Paco Rabane 1 Million
This comes in a bottle that looks like a gold ingot (but isn't!) and is is described in terms of a fruit cocktail, thus: "This fragrance is fresh and sparkling with notes of grapefruit, mint and orange, creating a striking mix of sophistication and sensuality."
Or to give you the essence of that pictorially...
Then there is...
Boss Orange Man
This 'new feel-good fragrance for liberated guys', as used by Orlando Bloom, is; "An energising blend of crispy apple, comforting vanilla, warm frankincense and exotic West African bubinga woo0d." (What wood?)
In contrast...
Carolina Herrera 212 VIP MEN
Is a fragrance that might be described (apparently) as "...a party animal! It's a cocktail of vodka, passion fruit, frozen mint, ginger, black pepper, lime, caviar, leather spices, amber and king wood." (Yes, more wood!) As the ad copy says – almost incredulously – "All that in one bottle."
And (finally for this selection) there is...
CK SHOCK for him
This fragrance is, we are told, "...built around aromatic, spicy nuances. It opens with fresh cucumber and sugar. The heart of black pepper, black basil and cardamon is placed on the base of masculine tobacco [ as opposed to the feminine variety?] musk, patchouli and [yes, of course, what else?] ambrene wood."
I'm exhausted before I've even got the top of the bottle...
Oh, well, maybe just stick with the Old Spice, then...
