THE GOLLIWOGG'S FOX-HUNT
A case of the Utterly Unacceptable in pursuit of the Indisputably Inedible!
Illustrated by Florence K Upton and with verses by her mother, Bertha Upton, The Golliwogg's Fox-hunt was published in 1905 and was one of a phenomenally successful series of thirteen books featuring two Dutch Dolls and their friend, a black-faced doll that Florence Upton named 'Golliwogg'.
Upton had begun their doll-and-golly books in 1895 and the name 'Golliwogg' was coined from a combination of 'pollywog', a word for tadpole (from the Middle-English 'polwigle' : 'pol' [head] and 'wiglen' [to wiggle]) and 'Golly!' as in an expression of surprise, since the character in question is depicted as permanently wearing a wide-eyed look of astonishment.
The name, which Upton omitted to copyright, eventually lost its final 'g' and became 'golliwog', as in the books by Enid Blyton and others.
Subsequently, Golliwog was further shortened back into 'Golly' and had a long, popular and successful career as a character in advertising and promotional campaigns for the preserve manufacturers James Roberton & Son, until they found themselves in a bit of a political-correctness jam and finally (and, most people would say, correctly) corrected the situation by showing Golly the door.
You can read about Upton's work on various sites on the web, including that of the Museum of Childhood, which also carries an informative feature entitled What's the Matter With Golly?, discussing the social history and racial implications of the golliwogg name and likeness.
Another detailed exploration of the term Golliwogg can be found on Wikipedia and you can find out all that you might want to know (and probably more) about Robertson's Golly at Golly Corner, including where to buy renegade golly badges now that you can no longer get them by collecting labels on jam jars.
[Image: Three Wise Gollys by Hills Brothers (Continuing the Golly Legend)]