"YOGHURT CULTURE, BUT NOT AS WE KNOW IT, JIM!"

I’ve just started off the day with a pot of Muller light yoghurt. Nothing, please note, as run-of-the-mill as peach or raspberry. Oh, no! I’m talking about CHERRY BAKEWELL TART Flavour --- with Cake Pieces!

We once had Stilton sorbet, but that was after dinner in one of those fancy restaurants where such things can happen. It’s altogether different to come across Cherry Bakewell Tart-flavoured yoghurt - at the breakfast table!

Apparently, Muller also offer Strawberry Cheesecake, Lemon Cheesecake and Apple Pie yoghurts: all of which, to me, seem like the kind of food that one would normally expect to encounter in reasonably solid - as opposed to semi-liquid - form and to ingest by chewing rather than slurping…

Maybe they’re really intended as comfort food for grown-ups who secretly yearn to return to their babyhood when a chicken dinner came in a bottle

Anyway, keep watching the chiller cabinet, because it can only be a matter of time before Muller come up with the Bacon, Egg, Sausage and Black Pudding Yoghurt -- with Toast Pieces, naturally!