...and the iPhone.
Apple are the ultimate marketeers of our age. We all want the latest Apple gadget long before we've thought whether or not we really, truly need it!
Actually "want" isn't a strong enough word; "desire" or even "lust for" would be nearer the truth.
It's a bit like the Queen-turned-Witch in Snow White and the Seven Dwarfs...
Witch: All alone, my pet?Yes, just one bite and you're a goner!
Snow White: Why... why, yes, I am, but...
Witch: [Sniffing] Mm-hmm. Baking pies?
Snow White: Yes, gooseberry pie.
Witch: It's apple pies that make the menfolks' mouths water. Pies made from apples like these.
Snow White: Oh, they do look delicious.
Witch: Yes, but wait 'till you taste one, dearie. Like to try one? Go on. Go on, have a bite.
Anyway, talking of Miss White, I've got an apple product that Apple haven't come up with yet --- The Apple Watch!
And, look! The apple goes round!