After yesterday’s blog about iPod-wear, I’m afraid today’s is taking another of my always controversial looks into the curious world of clothing advertising.
There was, as you may have heard, a lot of interest last month in the opening of a branch of Abercrombie & Fitch in London’s Mecca of masculine couture, Saville Row.
It is hard to know what scandalised people more: the fact that a chain store like A&F had dared to invade a street that was, hitherto, the exclusive home of bespoke tailoring for the wealthy and elite; or the fact that the hoardings and bus-sides marking this brash incursion into English sobriety should have featured a young man with jeans that were so low-slung that they saucily revealed rather more than what polite society considers proper!
And while the aristocartic customers of Saville Row were getting over that shock, our friends ae Ginch Gonch have been up to more antics with the Ginch Gonch Boys, Benjamin and Ethan, setting off on a tour of the USA wearing pants, boots, smiles and not much else...
…while the GG girls have been making their own Mae Western understatement!
Also the boys and girls came out to play in an outrageous video promoting GG's latest ‘Nice Guns’ range.
I hope this film - featuring as it does both lads and lasses - may escape the usual charges levelled at this blog of pandering to homoeroticism --- although, having said that, while the gender of the participants is most definitely mixed, it’s probably safe to say that the only things that are truly straight are their seams!