Wednesday 24 January 2024

Today, my American friends are celebrating National Peanut Butter Day!


I became hooked on this sticky, nutty, product when I was, maybe, six or seven years old and I pestered my mother into letting me try it solely because the jars from Sun-Pat then being sold in the UK came with a picture of this Walt Disney icon on the lid and a label carrying the sing-song mantra: SUN-PAT DONALD DUCK CRUNCHY PEANUT BUTTER.


Surprisingly, I succeeded in getting it added to the regular grocery shopping-list – remembering my Mother, I'm not sure how I did that! – and it became a much-loved breakfast spread long before I discovered the additional pleasure derived from a second topping of jelly – or, as we say, jam.


Mind you, if I'm honest, I'm no longer certain whether, back then, I actually really LIKED peanut butter that much, or whether it was totally down to the compelling marketing powers of the Disney Duck! I suspect the latter and, of course, I was – then and now – a 'Walt-nut'!

Anyway, I really wish I'd kept the empty jars: those selling on eBay (all of them with bashed, battered and rusty old lids) change hands for surprisingly toothsome prices.




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